The experience center was the highlight of the show which was a never before seen concept. Thirteen companies presented their innovative materials to construct a G + 1 model of a house in one structure and a Hospital & Hotel interior were replicated in the other structure. A total of 3000 sq. ft area was allocated for the same. The idea was to make the visitors touch, feel and walk through the future.

The following companies took part and have shown their innovations:

MGI India – Light steel framing structure
Saint-Gobain Gyproc – Boards, Ceilings & Drywalls
3M – Glass films, Cladding films, PU sealants, Graphic films, Tapes, Passive fire protection & many
Dorma – Automatic doors & Glass partitions
Ardex – Waterproofing membranes
InterfaceFlor – Carpet tiles
UP Twiga – Glasswool insulation
McCoy Soudal – Adhesives, Foams & Sealants
Veka – UPVC Windows
Onuduline – Lightweight-roofing tiles
Aver – LED lighting
Rockwool – Rocksul insulation
Weber – Tile adhesives